Design Management
Following an integrated vision, we work with different disciplines. We plan together with our client keeping in mind their capabilities and resources. We then assess our options and put them into action. Overall, we address not only our clients’ aesthetic preference but ultimately the opportunity to achieve their objectives.
Design & Innovation
We begin designing processes, following a certain strategy while pursuing innovation. From the initial concept to its final execution, each case requires its own process. And since the only constant is change, no static method is ever followed. Results are key for designs to improve over time.
Editorial + Branding
We cater to every print and digital publishing need.
At the same time, we focus on developing
and implementing brand
identity systems and communication plans. Our firm has received
awards and been invited to participate in exhibitions and Book Fairs.
Strategic Planning & Research
We offer strategic planning services to both local and global markets. Through research we identify key needs and help develop strategies, brand positioning and thus, effective designs. Fact-based strategy is an integral part of our design process. We think before we act.
Strategic Intuition
Intuition, like creativity, is a by-product.
One can achieve it after many years of work,
through extensive strategic practice.
Type Thinking
Driven by a passion for typography, we
design letters, words and pages. Therefore,
each one of our designs follows its own
laws and principles. Typography is a part
of the design’s DNA. And of ours. Whether
in print or digital format, however it plays
its part in a brand or publication, type is
the center of it all. Typographic work
makes designs stand out.
To «type think» is to think about the part and the system, about the unit and the whole, about the identity and the culture, and about semantics and symbolisms. It also helps to see blank spaces, a significant feature when reading texts and when uncovering opportunities as well.
Alchemy: Crafts, arts, traditional jobs and creative expertise come together
with design method,
technology and connectivity. This is alchemy.
Serendipity: Strategy, constant observation and a vast experience
are the basis for identifying
the best ideas when they come along,
and for knowing how to apply them. This is serendipity.
Ringo has worked in publishing, brand
identity, and general design processes for
over 20 years. He has directed both
domestic and international publishing and
corporate branding teams. The most recent
firms where he worked have been Manzi and
FutureBrand. He has led projects for key
clients such as Sheraton Latin America,
Buenos Aires Governement, Starwood, Petrobras and Aerolíneas Argentinas.
Ringo also dedicates his time to the study and design of typography.
BA Graphic Design – UBA.
Advertising Degree – FAECC.
Publishing MA – Gutenberg.
Typography MA – UBA.
