Following an integrated vision, we work with different disciplines. We plan together with our client keeping in mind their capabilities and resources. We then assess our options and put them into action. Overall, we address not only our clients’ aesthetic preference but ultimately the opportunity to achieve their objectives.
Design & Innovation
We begin designing processes, following a certain strategy while pursuing innovation. From the initial concept to its final execution, each case requires its own process. And since the only constant is change, no static method is ever followed. Results are key for designs to improve over time.
Editorial + Branding
We cater to every print and digital publishing need.
At the same time, we focus on developing and implementing brand
identity systems and communication plans. Our firm has received
awards and been invited to participate in exhibitions and Book Fairs.
Strategic Planning & Research
We offer strategic planning services to both local and global markets. Through research we identify key needs and help develop strategies, brand positioning and thus, effective designs. Fact-based strategy is an integral part of our design process. We think before we act.
Intuition, like creativity, is a by-product.
One can achieve it after many years of work,
through extensive strategic practice.
Driven by a passion for typography, we
design letters, words and pages. Therefore,
each one of our designs follows its own
laws and principles. Typography is a part
of the design’s DNA. And of ours. Whether
in print or digital format, however it plays
its part in a brand or publication, type is
the center of it all. Typographic work
makes designs stand out.
To «type think» is to think about the part and the system, about the unit and the whole, about the identity and the culture, and about semantics and symbolisms. It also helps to see blank spaces, a significant feature when reading texts and when uncovering opportunities as well.
Alchemy: Crafts, arts, traditional jobs and creative expertise come together
with design method, technology and connectivity. This is alchemy.
Serendipity: Strategy, constant observation and a vast experience
are the basis for identifying the best ideas when they come along,
and for knowing how to apply them. This is serendipity.
Ringo has worked in publishing, brand
identity, and general design processes for
over 20 years. He has directed both
domestic and international publishing and
corporate branding teams. The most recent
firms where he worked have been Manzi and
FutureBrand. He has led projects for key
clients such as Sheraton Latin America,
Buenos Aires Governement, Starwood, Petrobras and Aerolíneas Argentinas.
Ringo also dedicates his time to the study and design of typography.
BA Graphic Design – UBA.
Advertising Degree – FAECC.
Publishing MA – Gutenberg.
Typography MA – UBA.
She has extensive international experience in strategic branding, communications strategy, development and implementation of marketing programs, market analysis, market & product launch, marketing campaigns, market integration with international markets and US Hispanic marketing. Moira has worked for major marketing, research,
advertising and consulting firms in the United States, such as IBM, Time Inc., CMG Partners (marketing consulting firm / Interim Marcom Director for Nextel), Cultural Access Group, Grey Advertising, Ogilvy & Mather Direct and Bridger Conway. She earned her BS in Marketing at George Mason University, located in Virginia, United States.
In the past, he was part of the Accounts Services team at Manzi, handling MasterCard, Audi, Starwood and Laboratorios Helvética. Later on, Darío was Brand Manager for 5 years at Pin Ups Publicitat (Spain), where he was in charge of local and international accounts, and where he gained great experience in European markets. He
has also collaborated in the Management of New Projects at Estudio 11:11, Sitges, Spain. Dario has an MS in Advertising from the Fundación de Altos Estudios en Ciencias Comerciales, in Buenos Aires, Argentina. He also studied Graphic Design and Publishing at the Universidad de la Vilanova I La Geltrù in Spain.
He also has experience in publishing, audiovisual, and event production. He has been involved in the development of many sites, NYLoftHostel.com, Bayco.com, BethShak.com, AlterraCapitalGroup.com and Parbel of Florida, Inc.’s private network, among others. He has worked in communication and events for Electrolux,
Expochacra and Mary Kay Cosmetics.
Germán has done qualitative market
research for Heineken International, and
produced Windows Media Player Latam
content for DGolpe/Microsoft Corp. He holds
a MS in Politics, and speaks French,
Portuguese and English, along with Spanish,
as his mother tongue.
President of the Asociación de Ilustradores Argentinos and co-founder of the Círculo de Creativos Argentinos, Al started his career at J. Walter Thompson. Expressing himself with his hands, and using the material that comes from his mind and heart, he has won some of the most important awards, such as Clío, TV and cinema (F100 Ford Pick up “Hercules”);
Clío, graphic design: Clarín, First Prize for Graphic Design; Asociación Argentina de Agencias de Publicidad, First Prize for Graphic Design: Martín Fierro, TV and cinema (Gancia): FIAP at several occasions: Honorable Mention, Barcelona (Mercedes Benz «Fangio»); among others.
He has 10 years of professional experience
and career path, allowing him to provide great
contributions to all sorts of themes and
projects with attractive designs and fast
turnarounds. Beyond his love for design and
photography, he shares with the rest of our
team, his passion for typography.
So much so, that he develops his own
typographic work. He studied Graphic
Design at the University of Buenos Aires
and has a Masters in Design of Typography
from the same institution.
Ástor has been working with the right
words for the last 15 years. His area is
ample, from journalism and press to
commercial and corporate copywriting.
Formerly, during his time at Manzi
Publishing and Iggy, he worked with
Aerolíneas Argentinas, Audi, Starwood,
Unilever, London Supply, Carrefour and
Tetra Pak. He also works providing
support to digital media. Astor studied
communication, art as well as law.
During several years, he worked in
publishing companies, such as Diario Olé,
3puntos magazine and TXT magazine
(from Adolfo Castelo) among others.
He then developed graphic design
projects of different scope for
organizations and businesses.
He teaches on a regular basis,
workshops, lectures and courses about
editorial design for professionals.